The Social Platform Every Small Business Should Be On

Love it, or hate it, social media changed the way businesses, large and small, market their brands. Social Media Platforms are not one size fits all marketing tool, but there is one platform that all businesses, no matter their size, should be working to build an online presence with.

Whether you are on team Facebook or you want nothing to do with the social media giant, Facebook is the one platform that every small business owner should be making the most of. Despite all the controversy surrounding Facebook and strong public opinion, for and against the social media platform, Facebook Continues To Grow. You may be asking why this is the case. There are a few factors that we should look at when considering the marketing abilities of Facebook.

Some of us remember a time when every household, business, and hotel had a thick phone book. Well, that is the way that I explain the importance of Facebook in our current time. Facebook is the Yellow Pages of years past and like that time period, if you are not in the phone book, you are not reaching a large percentage of your potential audience. The second factor to consider when deciding whether or not you should create a Facebook Business Page, is your grandma. Your biggest supporter just figured out how to navigate Facebook and you are going to deny her the ability to broadcast to the world that SHE, is Your Biggest Fan? And the third reason your small business should be building an online presence with Facebook, it’s free marketing!